We all know that video content boosts your user engagement and drives more traffic to your websites and offers. Latest research from Hubspots found that 65 percent of the Executive’s polled said that they visit the company website after viewing their branded video. With Google getting better and better at using machine learning the search engine can now easily recognize most of the image elements in your video’s Now Google can correlate your video content with the relevant keywords thereby you would get huge SEO advantage. But following points are to be kept in mind when producing videos : Keep your videos under 2 minutes to get maximum user engagement. Transcribe your videos to help Google bots to crawl your content more accurately. Optimize your videos with proper title, tags and description. Make your videos stand out with high quality thumbnails. According to an article published in Forbes by Tj McCue an average user spends 88 perce...
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